Team -Keri Caldwell


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Keri has been in the beauty industry for over 14 years. She enrolled in trade school immediately after high school with the complete confidence that the hair industry was her destiny. She has spent the past 10+ years in Dallas, TX as a Master Stylist/ Wella and salon Educator. Her passion is hair color, highlighting, and technique. Keri specializes in custom color that is specifically designed for her individual clients. She has a firm belief that everyone has a unique beauty about them and their hair should reflect that. As she says, “No two heads look alike in my chair”. Keri also specializes in precision hair cutting. She has been closely trained by Vidal Sassoon Team Leaders. She absolutely loves enhancing beauty and creating the most desirable, sexy look for her clients. For Keri, it is the confidence that her clients exude directly after that fuels her passion.